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Expert's Opinion

drupa 2020: Dare to Be Different

drupa 2020 takes place June 16-26 in Düsseldorf, Germany.

By: Raphael Ducos

The impression is dead. Long live the impression! Long live printing that is integrated alongside other communication channels. This is the way forward and to get it right, you need to make two changes:  throw away the old baggage you’ve carried for so long and embrace a change of mentality. You must swap the old habits of traditional printing for digital ones!    “I am optimistic for the years to come,” said Pierre Coquard, head of Industria, a Parisian print service provider wi...

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